Strategy & Goals

The main goal was to create a system that was easily applicable across desktop and mobile emails, and clean up the vast amount of inconsistency that were currently across the emails. Many different employees use these emails, so we needed to create a system that was easy to use and within the Honeywell Home brand guidelines. The strategy for this was to create a system of modules that could be applied to multiple varieties of content.

Research

I took inventory of a vast amount of current emails, and found similarities between them all. I needed to create a consistent header section, a collection of imagery that adhered to the brand, body content options (with and without images), as well as a consistent footer section. I also found that while testing the current emails on mobile devices, the design was not staying consistent with the desktop version.

Design

I was the sole designer on this project, and created dozens of modules, making the design system cohesive. I created both desktop and mobile versions for each module so each email could be displayed properly throughout all screen sizes. I ended up creating dozens of hero image options, as well as body content that had versions with and without images. I also created several modules for events and meetings. I laid all of this information, including the design "Do's and Don'ts" into a Module System Overview. This gave a clear guide for users to reference while putting together an email template. This allowed users to easily mix and match these modules to create an email for specific content, while creating a multitude of options that are in line with the Honeywell Home brand.

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